Representation

Culture is represented in many formats, and these formats have changed over time but still remian essentially a imitation or replication of an original idea. Kress & van Leeuwen, (1996) a) that communication is always and inevitably multimodal; and (b) that each of the modes available for representation in a culture provides speciļ¬c potentials and limitations for communication. The way in which something is created, imitated and replicated is part of the success of the original idea.

If for example the Gangnam style song had been represented as a poem or a written song in a book. It is very unlikely it would have been watched and shared across the globe as it would have been inaccessible. However, with a catchy sound track, fun singer and amusing video it has become a global phenomena. “writing is giving way, is being displaced by image” (Kress 2005) I don’t agree that this is a dystopian effect, dumming down to appeal to the common denominator. I think it is positive and more inclusive and still allows people to add their own interpretation, fill in the gaps and make their own connections and links. Kress (2005) was right to suggest that new media makes it possible to use the mode that seems most apt for the purposes of representation and communication – so why not?

Which mode of representation do you find easiest to access and most enjoyable?

or………………

PSY Gangnam Style Lyrics

Oppan Gangnam Style
Gangnam Style

Na je nun ta sa ro un in gan jo gin yo ja
Ko pi han ja ne yo yu rul a neun pum gyo gi nun yo ja
Ba mi o myon shim ja ngi tu go wo ji nun yo ja
Gu ron ban jon i nun yo ja

Na nun sa na ye
Na je nun no man kum ta sa ro un gu ron sa na ye
Ko pi shik gi do jo ne one shot te ri nun sa na ye
Ba mi o myon shim ja ngi to jyo bo ri nun sa na ye
Gu ron sa na ye

A rum de wo sa rang su ro wo
Gu re no hey gu re ba ro no hey
A reum de wo sa rang su ro wo
Gu re no hey gu re ba ro no hey
Ji gum bu to gal de ka ji ga bol ka

Oppan Gangnam Style
Gangnam Style
Op op op op oppan Gangnam Style
Gangnam Style
Op op op op oppan Gangnam Style

Eh~ Sexy lady
Op op op op oppan Gangnam Style
Eh~ Sexy lady
Op op op op
Eh eh eh eh eh eh

Jong su ke bo wi ji man nol ten no nun yo ja
I te da shi pu myon mu ko ton mo ri pu nun yo ja
Ga ryot ji man wen man han no chul boda ya han yo ja
Gu ron gam gak jo gin yo ja

Na nun sa na ye
Jom ja na bo wi ji man nol ten no nun sa na ye
Te ga dwe myon wan jon mi cho bo ri nun sa na ye
Gun yuk bo da sa sa ngi ul tung bul tu ngan sa na ye
Gu ron sa na ye

A rum de wo sa rang su ro wo
Gu re no hey gu re ba ro no hey
A reum de wo sa rang su ro wo
Gu re no hey gu re ba ro no hey
Ji gum bu to gal de ka ji ga bol ka

Oppan Gangnam Style
Gangnam Style
Op op op op oppan Gangnam Style
Gangnam Style
Op op op op oppan Gangnam Style

Eh~ Sexy lady
Op op op op oppan Gangnam Style
Eh~ Sexy lady
Op op op op
Eh eh eh eh eh eh

Twi nun nom gu wi ye na nun nom
Baby baby na nun mol jom a nun nom
Twi nun nom gu wi ye na nun nom
Baby baby na nun mol jom a nun nom
You know what I’m saying

Oppan Gangnam Style
Eh eh eh eh eh eh

Eh~ Sexy lady
Op op op op oppan Gangnam Style
Eh~ Sexy lady
Op op op op
Eh eh eh eh eh eh

Oppan Gangnam Style

1 Comments , , , ,

One Response to “Representation”

  1. cmeckenstock February 1, 2013 at 9:13 am #

    How very entertaining! Thank you for sharing this music video. It is particularly effective as you have chosen a foreign language performer to illustrate your point.

    I found this link that provides the history of music video dating back to Thomas Edison’s era:

    http://www.history.com/news/the-music-video-before-music-television

    And of course there was the Karoake , the form of interactive entertainment that took flight in Japan and other Asian countries. It was a whole different culture that populated the homes and pubs in South East Asia about twenty years ago now!

    So there is music (audio) + visual + interactivity

    And I guess house music has a similar effect? Remixes, flashy screen shots and videos, but also includes use of lights? And of course, played especially in the right atmosphere and crowd….

    Does this then imply that our role of Digital Education designers, is to respond to what would work for the audience? (Kress, 2005).

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