Just who made the Harlem shake viral?

I feel duped but also incredibly naive.
The Harlem shake was the fastest growing meme ever – and is now so over!!! It was a very catchy easy to replicate non offensive fun thing to replicate and many many many have been made including one I myself made with my class.

The reason it became viral was “nothing to do with community and everything to do with commerce” from Maker studio’s who identified it as a likely to ” go viral” and produced their own version and then used social media to spread the word about it.

The marketing companies are ahead of the game again, however being lead by marketing could have been why the idea rose and then died so quickly as it wasn’t naturally forming.

How does this fit with Richard Dawkins meme? Dawkins says “As in the case of genes, fecundity is much more important than longevity” so although it died out quickly the rate of reproduction was the key to the success of this meme.

You didn’t make the Harlem Shake go viral—corporations did – Quartz.

Dawkins, Richard (2006-03-16). The Selfish Gene: 30th Anniversary Edition–with a new Introduction by the Author (p. 194). Oxford University Press. Kindle Edition.

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