Week 7 summary – Community and culture

This week along with working on the ethnography, I have been thinking a lot about different communities, their ethos, the idea of being part of a community and a communities culture.

Communities in the real world usually share a common interest and ideas and involve actual interactions, where people take on specific roles within the community

Online communities may not meet face to face but also have a shared interest, and different roles

It brought me round to thinking about how information and culture from these communities is shared with one another and I came across Richard Dawkins (1976) concept of the “meme” from the greek word “mimema” which means “something imitated” an idea or behaviour that is shared from one to another, with the rise of the Internet this sharing has become more prolific and people are more aware of ideas and activities through this sharing – note phildevine’s ethnography – the rise in popularity of fell running through its links and ways of passing on information through social networking

“Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”
― Richard Dawkins, The Selfish Gene

This has lead to the creation of new cultures – flash mobs and the current fashion for the Harlem Shake

On February 10, the upload rate of Harlem Shake videos reached 4,000 per day. As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views.

I wish I could add the video of the one we did with the sixth formers but unfortunatley even though they share everything – I can’t share them!

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