Is Viral Marketing a Myth?

The instant rate of life and thus the response of advertisers is becoming more and more important with the use of social media in advertising.

During the powercut at the Superbowl many advertisers took the opportunity to use twitter to seize the the moment and promote their product in association with the powercut – Tide tweeted, “We can’t get your #blackout, but we can get your stains out” and get free advertising in the most expensive advertising space / moment in the world – The Superbowl!

How Advertisers Made The Super Bowl Power Outage Work For Them – Forbes.

Marketing companies have been using this idea for years – free advertising off the back of a good idea that is talked about and spread from person to person through different media

This article looks at how ideas spread and the impact of “go viral” for marketing companies – it suggests that the spread of an idea isn’t like a virus – person to person, it is more like an infection like “polio” one person infecting many. But they do suggest a rate of 20 % growth “10 adoptees of a conventional marketing effort, another two people will adopt something organically.”

This article suggests that the spread of an idea isn’t like a virus – person to person, it is more like an infection like “polio” one person infecting many. But they do suggest a rate of 20 % growth “10 adoptees of a conventional marketing effort, another two people will adopt something organically.”

Is Viral Marketing a Myth? | MIT Sloan Management Review.

“What drives popular things online?”

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