Representation

Culture is represented in many formats, and these formats have changed over time but still remian essentially a imitation or replication of an original idea. Kress & van Leeuwen, (1996) a) that communication is always and inevitably multimodal; and (b) that each of the modes available for representation in a culture provides speciļ¬c potentials and [...]

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low-tech “v” hi-tech

Often we think hi-tech is better, it is the future, it is fast and efficient and sleek and has something added to it. Watch for example this video of Snowboarders in the Alps – the addition of neon lighting in the dark makes it amazing – it would have been amazing without it but it [...]

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