Just who made the Harlem shake viral?

I feel duped but also incredibly naive. The Harlem shake was the fastest growing meme ever – and is now so over!!! It was a very catchy easy to replicate non offensive fun thing to replicate and many many many have been made including one I myself made with my class. The reason it became [...]

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Parasites

There are many references to the idea of the meme as a parasite, starting with the originator Richard Dawkins: “When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme’s propagation in just the way that a virus may parasitize the genetic mechanism of [...]

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Is Viral Marketing a Myth?

The instant rate of life and thus the response of advertisers is becoming more and more important with the use of social media in advertising. During the powercut at the Superbowl many advertisers took the opportunity to use twitter to seize the the moment and promote their product in association with the powercut – Tide [...]

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“The mind is the effect, not the cause.”

Is it coincidence, serendipity or because this course is so up to date, it seems every bit of media, social or otherwise is feeding in to our knowledge base Daniel Dennett: 'I don't like theory of mind' – interview | Science | guardian.co.uk. It is interesting that the idea of Darwinian evolution of ideas was [...]

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Something imitated

Dawkins Meme is an idea that is imitated and replicated person to person. The brain to brain propagation mean ideas can be shared Globally in seconds with the introduction of the internet The current “unit of cultural transmission, or a unit of imitation.” as Dennett (1991) referred to them that are doing the rounds on [...]

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Week 7 summary – Community and culture

This week along with working on the ethnography, I have been thinking a lot about different communities, their ethos, the idea of being part of a community and a communities culture. Communities in the real world usually share a common interest and ideas and involve actual interactions, where people take on specific roles within the [...]

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Just Awesome!

Banco Sabadell of Spain celebrated their 130th anniversary with a flash mob orchestra. More than 100 people participated in the flash mob from Symphony Orchestra of the Valleys and choirs, Lieder and Amics of l’ Òpera and the Choir Belles Arts I love the idea of people coming together to perform creative pieces in public [...]

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