low-tech “v” hi-tech

Often we think hi-tech is better, it is the future, it is fast and efficient and sleek and has something added to it. Watch for example this video of Snowboarders in the Alps – the addition of neon lighting in the dark makes it amazing – it would have been amazing without it but it [...]

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Digital – real or unreal

I loved this advert for the Toyota GT86. I like the digital imagery, the reminiscence of playing Grand Theft Auto and the Truman Show. I thought it was interesting that it attempted to show a physical response of goose pimples in the digital characters, yet acknowledged of the lack of emotional feeling in the digital [...]

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