extreme mash-up

While this is nothing new, it’s interesting in that it’s not just a mash-up of content, it’s a mash-up of a person. It’s not just who owns or creates things, not just a persona or a brand, but an identity and a body. And the uncontainability–the speed at which multiple versions appeared on YouTube–raises further questions of, as the Independent put it in the link above, who owns the dead?

The comments around this are (although predictable in nature) quite illuminating as well, particularly as to whether or not (as Gina has been musing this week) YouTube is really a ‘community’. Certainly the person who posted the video (audreyhepburnarchive) sees their viewers as at least potential members of a kind of community (although the blog and twitter feed are pretty one-directional). This is best seen in the little link that appears at the beginning, encouraging viewers to Like another video in hopes that popular support will get the full version re-released.

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