Like even more

The act of liking on Facebook is now firmly embedded in our culture.

the statistics show:

  • 2.5 billion content items shared
  • 2.7 billion Likes
  • 300 million photos uploaded
  • 500+ terabyte data ingested

Although it is not always what it seems as far as the likes are concerned, the 300 million photos do not lie.

Uploading images is now a way of sharing our lives, not just via Facebook, but a vast array of social media. We invite our friends, we make public our digital uploads.

The act of aestheticising the daily life we live is becoming ubiquitous.



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In my recent Pinboard activity, I noticed that on occasion pins get a ‘like’. Other platforms such as Facebook have pages with ‘likes’. Indeed, Pinboard activity is encouraged  to be liked on Facebook, distributing (augmenting?) the effect.

I am not a digital markteer, but having used Facebook for many years, I have a certain understanding  what ‘like’ means.

Yet looking at my Pinboard, I was not entirely sure, especially with regards to the MOOC activity, what the ‘like’ actually entails. Indeed do ‘likes’  across platform indicate the same meaning and associations?

Checking Pinterest FAQ it mentions that ‘Liking a pin adds the image to your profile’s Likes section; the image does not get added to one of your boards.  ’

But perhaps one could like a pin, because one likes the image (an immediate reaction, and very much my visual usage)… and thus why ‘like’ and  not ‘re-pinning’… ?   FAQ mentions ‘A repin maintains the source-link of the image no matter how many times it’s repinned.’…. a complex strategy seems involved.  A picture seems a thousand words. And all these pictures are tracked endlessly.

So here again we have the interchange of visuality, the de-coupling, de-territorialising, de-situating.  Images linked, become unlinked, relinked, re-sited, new narratives ensue.

I then discover that underneath all of this (of course) is the business model, a  commodifcation of our liking.         and this model, as an encouragement, as a way of remembering what we love…

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