LED-covered snowboarder lights up the French Alps – video | Travel | guardian.co.uk.

However, this low tech version of Gangnam Style is even better than the real one – but why? In this version we are placing more value on the human creative effort more than digital creativity of a video.

Click here to view the embedded video.

Yet this even more hi-tech one is also very impressive

gangnam vid

We find that more and more often, the original is being copied and recreated in different styles with the addition of technology or without, but replicated and passed on and shared. The snowboarders were shared in the newspaper and the Gangnam style was on a friend Facebook wall and the robots were at the BETT conference 2013. These videos are good examples of Jenkins (2001) multiple forms of media converging and “leading us toward a digital renaissance — a period of transition and transformation that will affect all aspects of our lives”
This repetition and alteration of media and activity is social communicational currency which we trade and share with one another to maintain and strengthen relationships with each other without actually having to be in close proximity to one another

I loved this advert for the Toyota GT86. I like the digital imagery, the reminiscence of playing Grand Theft Auto and the Truman Show.

I thought it was interesting that it attempted to show a physical response of goose pimples in the digital characters, yet acknowledged of the lack of emotional feeling in the digital world.

It supported the idea of Escapism from a world we are not actually in – a false reality “Once you feel it, there is no going back”

It also links into the idea from the other film as part of the film festival – World Builder – creating real from unreal

The attention to detail in the World the man made for his girlfriend was based around making real the unreal.

The man goes back to the flower, knowing the women would linger over it and adds further detail, other than just appearance. He adds the things that make it real – the scent, the attention to colour and the way it springs back.

This fits with Johnstone (2009) linking the metaphors of the Internet is destruction with the Internet is salvation metaphors. The film showed that technology was able to “perform saving acts” to recreate positive memories for this women in comatose state.

The suggestion is that Utopia is associated with real world, nature, slight chaos, freedom and dystopia is control, machines, order. How far do we go in making the world unreal before we choose to make it real again?

Johnston, R (2009) Salvation or destruction: metaphors of the internet. First Monday, 14(4). [web site