Comments on: Social Media as Virtual Panopticon? http://edc13.education.ed.ac.uk/chantellem/2013/01/25/social-media-as-virtual-panopticon/ part of the MSc in E-learning at the University of Edinburgh Fri, 29 Mar 2013 15:31:26 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: cmeckenstock http://edc13.education.ed.ac.uk/chantellem/2013/01/25/social-media-as-virtual-panopticon/#comment-52 cmeckenstock Tue, 29 Jan 2013 07:27:17 +0000 http://edc13.education.ed.ac.uk/chantellem/?p=131#comment-52 Thank you for the link to the digital marketing radar. The panopticon perspective is really a powerful way to understand the delicate issue of control, discipline and privacy. Many people are afraid to bare any personal details on the internet and struggling to understand what is 'acceptable' on blogs and social media posts. Some would retreat and try not to use these tools, and all this makes interesting research. One of the questions I would be asking is can we escape from the virtual panopticon? Thank you for the link to the digital marketing radar. The panopticon perspective is really a powerful way to understand the delicate issue of control, discipline and privacy. Many people are afraid to bare any personal details on the internet and struggling to understand what is ‘acceptable’ on blogs and social media posts. Some would retreat and try not to use these tools, and all this makes interesting research. One of the questions I would be asking is can we escape from the virtual panopticon?

]]> By: Giraf87 http://edc13.education.ed.ac.uk/chantellem/2013/01/25/social-media-as-virtual-panopticon/#comment-43 Giraf87 Fri, 25 Jan 2013 09:24:42 +0000 http://edc13.education.ed.ac.uk/chantellem/?p=131#comment-43 I am quite fascinated by the panopticon perspective too. I would like to think there is some sort of equilibrium, in a physics sense, with continuous forces towards a balance of watching and being watched... A disturbing example is Candace's post on 'Google report reveals continued rise in US government requests for data'. Digital marketing is now driven towards exploiting social media in extending the effect of personalised messaging. Simple activity such as entering details of 'country' or 'gender' has an immense effect on the way information is being delivered. This looks like an interesting graphic overview: http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/prioritising-digital-marketing-radar/ (it dates back to 2010, no doubt would have changed since) I am quite fascinated by the panopticon perspective too. I would like to think there is some sort of equilibrium, in a physics sense, with continuous forces towards a balance of watching and being watched…

A disturbing example is Candace’s post on ‘Google report reveals continued rise in US government requests for data’.

Digital marketing is now driven towards exploiting social media in extending the effect of personalised messaging. Simple activity such as entering details of ‘country’ or ‘gender’ has an immense effect on the way information is being delivered.
This looks like an interesting graphic overview:
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/prioritising-digital-marketing-radar/

(it dates back to 2010, no doubt would have changed since)

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