Distance No Object » consumerism http://edc13.education.ed.ac.uk/ginar Gina's E-learning and Digital Cultures site - part of the MSc in E-learning at the University of Edinburgh Sun, 07 Apr 2013 21:58:15 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 ‘She who Measures’ http://edc13.education.ed.ac.uk/ginar/2013/01/18/she-who-measures/ http://edc13.education.ed.ac.uk/ginar/2013/01/18/she-who-measures/#comments Fri, 18 Jan 2013 23:37:34 +0000 Giraf87 http://edc13.education.ed.ac.uk/ginar/?p=345 Click here to view the embedded video.

 

I came across this animation in the Samsung future shorts series.

Another dystopian vision of pointless consumerism controlled by media.  The main characters have monitors strapped in front of their eyes and are constantly fed images and information. The evil clown (= bad person pretend good) is in charge of a pointless shopping parade, directing the queue going nowhere…. One lonely individual (accidentally?) disconnected from this sinister procession, is slightly erratic and unsure what to do (too much autofeed in the past).   A hole appears in the dark sky which is like a bad membrane, keeping pollution in. The sun peers through and the doomed characters are suffocated in the heat. Do they die?     The Clown seems to have absorbed Armageddon …. the cycle restarts  showing new (?)  characters in their glass wombs – can I dare say this represents education?

The evil clown is ready for a new circus parade  and the next shopping trip. One however escapes…..

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