With each generational wave, our level of expectation from technology and the digital realm continues to rise.  Digital has become commonplace, standard, that which is required as a starting point. Today’s digital native uses a very different digital base line to measure life against compared to the digital immigrant.

Has our constant absorption of the digital helped to create an insatiable need to remould ourselves in order to become better at  participation in the digital realm itself? The infiltration of mass media into our existing has made us dependent on it questioning how or why we should ever function without.

Consumerism feeds our need to have that sought after device, that accessory that is ‘so now’. Ownership and access to the digital creates exclusivity and a sense of  belonging, creating communities and groups . The Future of Communication video outlines one possible route that the digital world could pursue and how that route would impact upon our being.

Digital culture has become part of our being  / Our being has become an inseparable part of  digital culture.