‘She who Measures’
I came across this animation in the Samsung future shorts series.
Another dystopian vision of pointless consumerism controlled by media. The main characters have monitors strapped in front of their eyes and are constantly fed images and information. The evil clown (= bad person pretend good) is in charge of a pointless shopping parade, directing the queue going nowhere…. One lonely individual (accidentally?) disconnected from this sinister procession, is slightly erratic and unsure what to do (too much autofeed in the past). A hole appears in the dark sky which is like a bad membrane, keeping pollution in. The sun peers through and the doomed characters are suffocated in the heat. Do they die? The Clown seems to have absorbed Armageddon …. the cycle restarts showing new (?) characters in their glass wombs – can I dare say this represents education?
The evil clown is ready for a new circus parade and the next shopping trip. One however escapes…..
This is a wonderful short clip. I think not only does it represent the oftentimes cyclical nature of education but on a greater scale the ease with which we as consumers may be sucked into an automated lifestyle. The exit of the non-conforming individual at the end made me wonder if the scene took place ‘inside’ [?] of the clown itself, like a micro-world. Perhaps that thought is a little too Being John Malkovich’…
yes indeed, ‘Being John Malkovich’, forgot about that one…! thanks for reminding me of this film.
And the cycles would also illustrate I guess the technological cycles.
I think the internalising is a very good point. Similarly, the internet internalises, is a kaleidoscopic mirror reflecting what goes on outside, if you think of it as a very large symbolic representation of the physical world.