Typology of consumption
Correll (1995) suggests that online community experience is mediated by impressions of the real-world locations as well as the unique contingencies of computer-mediated communications.
There are four styles of online community membership and participation: regulars, newbies, lurkers and bashers. Over time, a shift develops, from newbie, lurker to regular; bashers come from the outside.
Members of online community have 2 main elements bringing them together which can interrelate in many ways.
The first element considers the relationship between person and the central consumption activity that they are engaging in, with and through the online community.
The more central this plays a role in the identity or the persuit of a new skill or activity – central to self-image and core self-concept – the more the person is to pursue and value membership of the community which is considered a pathway to knowledge.
If this is not considered important then the relationship to the online community is going to be more distanced.
The second element is the actual social relationship of the particular online community itself. How deep, long-lasting, meaningful and intense are those relationships?
both elements are interrelated
from Kozinets, Robert V., (2010) “Understanding Culture Online” from Kozinets, Robert V., Netnography : doing ethnographic research online pp.21-40, London: Sage
I uploaded this photo showing fans recording video and/or still photos. No doubt these end up on a platform such as YouTube. In a comment I made regarding YouTube, I am suggesting that some uploads may have a better ‘alloy’ than other uploads due to the nature of the ‘consumption’.
