Page not found
Anyone reading online has experienced the ‘Page not found’ moment.
It is accompanied by a computer message revealing the number 404 … is this the internet’s doomed number…?
It is a curious event both for the ‘visitor’ and the ‘visited’…. in this timeless and digitally spacious medium, we are confronted with a closed door policy, a change of mind, an out of date, a rupture in communications.
High expectations are abruptly stopped, sales lost, ideas re-routed…
All of a sudden, we enter the world of databases, tags gone wrong, categories lost, protocol AWOL…
Administrators are notified.
A narrative that drifted.
