metaphors
from Google Art Project: Starry Night, Vincent Van Gogh
(from the Rebecca Johnston article)
Metaphors … are lenses which refract current cultural beliefs and values. They not only provide a prism through which to understand consumption behavior but, in their use/instantiation by individuals, are creative ways of seeing.
I think that is a good starter for describing how an aesthetic experience may be defined in an online context
and furthermore
The primary (or conceptual) metaphors that were used repeatedly in the editorials were those of physical space, physical speed, destruction, and salvation.
Steven Jones (1997) discussed the tendency to view intangible ideas as tangible spaces. “We have a tendency to understand mainly in spatial terms, observing it as if visually, through the use of visual metaphors, as if it were indeed a highway being constructed through our backyard.” The Internet is a physical space metaphors appeared in multiple ways, but these were not the only, nor even the most dominant, type of metaphors in the corpus.
in this respect I think aesthetic online experiences will be linked to the metaphor of space.
would the other categories (speed, destruction, and salvation) also play a role?
more questions for the dissertation. A great article for mindmapping…



