Visual Culture / Design Culture (Guy Julier)

From Visual Culture to Design Culture (Julier). This paper seems to connect to my last post (Explicit Meaning in Digital Artifacts). Julier separates visual culture from design, and re-names as design culture.

I struggle with this concept on the grounds that, although it appears to be logical i.e. making visual language/culture explicit in its meaning through design, (visual) Design Culture must have Visual Culture at its core, and visual Culture is lead by important visual thinkers, artists that reflect on society and the world around them, and that process is not necessarily named design. So to separate Visual Culture from Design Culture is in my opinion dangerous.

I believe Julier is correct in his recognition of this dichotomy, but needs to fully understand Design and Design Culture as subset of Visual Culture…