Yahoo home page

by on January 15, 2013 in Week 1

‘ a world of unparalleled but ultimately meaningless choice‘ – Hand (p. 18)

  • 15 brand names
  • 4 paid-for adverts (one with ‘choice’ and feedback options)
  • 6 celebrity names
  • ‘Favourites’ (never chosen)
  • Location-specific news and weather


2 Comments

2 Responses to “Yahoo home page”

  1. Giraf87 January 15, 2013 at 9:35 pm #

    To me the commodification is rampant… and there are some many stories spun out, unrelated, yet related through tags and categorising. It all seems about aggregating… the magic word….

  2. sbayne January 17, 2013 at 10:16 am #

    Nice post. Aggregation accumulating to almost nothing but a statement about consumer ‘choice’. A really great example…