Nissan Leaf goes Tron

by on January 15, 2013 in Week 1

NISSAN LEAF COMMERCIAL from Bastien BRENOT on Vimeo.

I was looking for the Nissan advert from yesterday’s Synchtube session when I came upon this one. While the people are ethnically neutral, they’re a hetrosexual (unless that’s a kilt…?) two-kid family made entirely of electricity… This is certainly suggesting that when you go digital (=electricity) and not analogue (=gas/petrol), you’re entering some other sort of world…the world of iPhones, remote start-up, and two-dimensional floating shapes…

1 Comments

One Response to “Nissan Leaf goes Tron”

  1. cmeckenstock January 15, 2013 at 9:37 pm #

    Exactly. There is a certain cyber-culture genre that advertisers can choose to adopt, to attract a particular group of consumers. It is as if purchasing this high tech car with fill in the missing gap, or in other words, this car will go well with the rest of the other tools you may already have or aspire to have.